[Interview] Studio Target: A Global Production House Navigating the Content Market with Over 20 Years of Expertise
SEOUL — We live in an era where new video content floods the market daily. Trends shift overnight, and content consumption patterns evolve just as rapidly. For creators, simply producing content is no longer enough; it has become essential to read the market's flow and pivot accordingly. Creators now face an environment where they must simultaneously meet the fast pace of the market and the rising standards of viewers.
Amid these dynamics, Studio Target Co., Ltd. has established itself as a versatile powerhouse, planning and producing content across diverse formats, including feature films, drama series, and vertical (short-form) content. Handling the entire lifecycle—from planning and production to distribution and sales—the company excels at expanding a single story into multiple formats. Through this approach, Studio Target has built a distinct identity in a rapidly shifting market. We sat down with CEO Do-yeon Kim to discuss the future he envisions for the production house.
Could you introduce Studio Target?
Studio Target is a production house that covers a wide spectrum of visual content, including feature films, drama series, and vertical short-form content. We don't just stop at production; we oversee the entire process, including planning, production, distribution, and sales. We develop original stories in-house, bring them to life on screen, and distribute them through channels tailored to both domestic and international markets.
Notably, we participated in planning and producing major commercial films such as Hitman 2 and God’s Band. We have also consistently driven the planning and production of webtoon-based drama series and vertical content.
We would love to hear more about your flagship projects.
Our film Hitman 2 achieved a monumental milestone, ranking among the Top 5 highest-grossing Korean films of 2025. Meanwhile, God’s Band—a box office sleeper hit that amassed 1.44 million viewers—holds a special place for us because we managed everything from its initial conception to its final production. This project fully leveraged the planning, financing, production, and distribution capabilities we’ve honed over more than 20 years in the field. It is incredibly meaningful to us, as it became a commercial success driven entirely by our responsibility and determination.
Recently, we have also been aggressively expanding into new formats. For vertical dramas, we have focused on producing our own original concepts and are actively introducing them as original content on global platforms.
Rather than letting a story be consumed as a single, standalone piece of content, we prefer to expand it into various formats. Therefore, we treat everything from initial planning to final production as one unified process. What sets us apart from conventional production companies is that we map out post-production utilization right from the scriptwriting stage.
What is Studio Target's approach to content creation?
Everything begins at the planning stage. Instead of producing content for the sake of production, we first analyze what kinds of stories resonate with today’s market. During development, we don't limit ourselves to a specific genre; rather, we evaluate whether a single source material can be expanded into multiple formats.
In the production phase, we bring the content to life using methods optimized for each specific format—be it a movie, a drama series, or vertical content. Once production is complete, we directly engage in distribution and sales, deciding the release timing and strategy based on market trends and audience response. We never treat content as a one-off product; we always evaluate its long-term utility and monetization structure.
Additionally, we are striving to integrate AI technology into our content creation workflow. Rather than just adopting technology for its own sake, we are focusing on how it can seamlessly merge with traditional production pipelines. We are continuously exploring new ways to bridge the gap between technology and creative content.
What are your goals for the future?
We have always deeply contemplated our role within the broader context of the content industry. Beyond merely making projects, we constantly ask ourselves how we can contribute to the industry's structural ecosystem. Because talent circulation is vital to the content industry, we strive to build an environment where new talent can enter the market and thrive.
In line with this philosophy, we actively cast rookie directors and actors. For some of our projects, we deliberately focused production around lesser-known actors and creators, opening doors for fresh talent to break into the industry. In a way, we treat our production process itself as a gateway of opportunity.
Looking ahead, we are exploring collaborations that extend beyond traditional entertainment into various other industries. By combining content with other sectors, we aim to pioneer innovative business models and expand the post-release utility of our properties.
Content no longer ends as a single piece of work. I believe the core responsibility of a modern production house is to build a structure where a single intellectual property (IP) can expand across multiple formats and markets. Studio Target will continue to work tirelessly—not just for our own growth, but to meaningfully contribute to the advancement of the entire industry.
By Jae-kyung Jung, News Economy
Original Article:
https://www.newseconomy.kr/news/articleView.html?idxno=19991
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